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Quick poll: Andrea Francisi (Filmmaster)

Andrea Francisi, General Manager of Filmmaster, answers our traditional quick poll for BFEF speakers.

 

-       I organized my first ever event …

exactly 20 years ago, when I was 24. It was in Florence – the Congress of Cardio Surgery specialists. It took place in a very important venue the Palazzo Pitti. And it was a success. At that time I was responsible for all the technical communications and everything around was just astonishing for me: all those people from all over the world, all those historical landmarks, everything was just so BIG.

-       My best event over the years has been …

The opening Olympic ceremony in Turin in 2006. Because for me it was a big challenge. It was the event that changed everything. I opened a new door in front of me. So for me it’s, you know, a turning point. After that event I realized the meaning and value of large scale events.

Torino 2006 Olympic Games Opening Ceremony from Balich Worldwide Shows on Vimeo.

 

-       The event of my dream (which is still in the future) is …

Something very personal. After the Olympic Games it’s difficult to excite me more than that. But if I can say something very stupid, I will choose an event for my beloved team FC Roma. I have a dream. Really. Do you know Francesco Totti? It’s his last season now, he is retiring from football. And most of all I would like to arrange a ceremony before or after the closing match of his career.

-       A successful event means …

A good team working in three departments – project management, production and creative forces. If these three teams are very focused on an event and all of them work as one – the event will be a success.

-       Huge brands choose event teams and agencies based on (according to) …

Portfolio. We participate in many tenders. And to reach the finals you have to earn some credit. This means you must have many great events that you’ve managed in the past, different formats of events like launching products, sport activities, conferences, corporate events etc. And you should showcase them in special manner. So, I think that the portfolio is very important in order to show your capabilities.

-       The events of the future will be …

Filled with content. I mean digital content as well. Social media has changed our world. One year ago we couldn’t even think about live broadcasting on Facebook, for example. So I think that the event market will connect to the content market, which means that we are going to produce not just events but more content if you know what I mean. I believe in live content like a show or a video. I think that one day we’ll forget the word “event”. Only content will matter.

-       My next event forum is …

Baltic For Events Forum. Conferences like that are very important because they provide you with quality professional communication. Here you can find different points of view, share your ideas and experience with colleagues and competitors. So these events do really help us to understand how other companies and agencies work and how the market works.