MacGuffin for Repsol
The main idea was to create an experiential event to strengthen the bonds between the 66 invited journalists. The client was looking for ultra-silent projectors for the mapping design which was to be the centrepiece of the event.
The event was held at the Repsol Campus in Madrid and was directed by the MacGuffin events agency. The presentation consisted of an audio-visual show combined with a tasting of dishes and a masterclass. The art direction was commissioned to Otu Cinema, while the Romera graphic agency was entrusted with the audio-visual content. Six Christie DWU555-GS laser diode projectors with 1DLP® technology, WUXGA resolution and 5400 lumens ANSI were used.
In this regard, the attendees were met with a pleasant surprise. Instead of the usual presentation speech they were expecting, the focus at all times was on the typical experiences and sensations of travelling. The core concept was to simulate a sensory trip around Spain without moving from Madrid by means of mapping projected over two tables measuring 3 × 1.7 metres round at which 20 guests were given a virtual taste of the best dishes from the north coast of Spain.
"The strikingly innovative mapping reproduced on the tables brilliantly showed one of the gastro routes proposed by the Guide, with the dishes acting as a thread running through a journey around Spain", explained Borja González, manager of BNC Audiovisuales, before adding that "we also projected images onto each one of the dishes of the 20 guests, which meant that the technical challenges of the mapping were even greater."
Juan José Vázquez Hernández, partner of Romera Diseño e Infografía, the company which developed the audio-visual contents for the dishes and tables, had this to say about the mapping: "Seeing the end result first hand was much more impressive than we had imagined. The brightness and the quality of the image, both on the dishes as well as the tables, were stunning. Everything was very carefully planned by the agency, and the feedback we have received is that the public was thrilled."
Óscar López, director of Audio-visual Production at MacGuffin, concluded: "The projectors were excellent, very silent, and with extraordinary clarity and brightness; the quality of the mapping projection was exceptional. It looked good enough to eat!"