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Video Battle: Cola VS Pepsi

So how do Coca Cola and Pepsi make people happy during cold winter evenings? Here are two magic cases which will make you feel love and care.

 

Coca Cola - Happiness machine Uppsala 2013 from A LOUD MINORITY on Vimeo.

CLIENT

Coca-Cola

PROJECT

The Happiness Machine

AGENCY

IUM

BRIEF

To activate the concept #ReasonsToBelieve in a local format.

CREATIVE SOLUTION

We placed a Coca-Cola machine in a bus stop on a cold and dark afternoon in December. It was a magical Coke machine – one that creates summer and awakes emotion by suddenly lighting up the darkness offering a refreshing Coca-Cola. A Swedish summer meadow was projected in the background when a Coca-Cola was taken out of the machine, the sound of birdsong was played, a sun lit up the street, heat lamps spread warmth and flowers grew out of the ground. At the same time we filmed reactions and how the joy spread without the participating peoples knowledge. We were in charge of the idea and design, technical set up, script and film production while IUM managed the client contact.

RESULT The video had +350 000 views on YouTube for the fist two weeks.

 

Pepsi "Bright" TVC from WYD Productions on Vimeo.

WYD Productions is a production group based in Manila, it's goal is to transform our client’s ideas into reality through branded entertainment. WYD Productions works hand-in-hand with clients to fulfill their branding and advertising needs from pre-production to post-production.

 

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