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BEIC at Meetings & Events 2018

Meetings & Events, which was organised for the fourth time this year in September at Messukeskus Helsinki, Expo and Convention Centre, continued to strengthen its international concept and content. Focusing on event production and development, Meetings & Events showcased as the only international event in Finland to gather the whole event industry together. This is where the industry suppliers as well as the business people behind the corporate events meet each other.

This year the event has strengthen the program with completely international programme on the second day of the event. The programme was built together in close co-operation with Baltic Event Industry Club (BEIC).

"Baltic Event Industry Club is the Pan-Baltic alliance of the best event agencies, creative minds, brand strategists and event innovators. Our focus is on developing the event industry in the Baltic Sea Region, overcoming challenges and increasing collaboration with clients. We are happy to collaborate with Meetings&Events and to come up with the content for the forum, because we do believe that developing the industry gives a lot of revenues for the business", - says managing director Mary Kirillova.

"We have a fairly small market in Finland and it is very well connected as it is. At the same time, most of the industry suppliers and agencies do not work just within the Finnish borders, but clients often take the projects abroad. It is as important to stay on top of the global developments in this industry, as in any other. We at Easyfairs currently operate in 17 countries worldwide and are positioned in the top-20 of all trade show organisers in the world. Co-operation with BEIC allows us to further strengthen our international approach and ensures a top-notch programme for the Meetings & Events show this autumn. The second day of the event is going to be fully international speakers and we are of course welcoming all interested exhibitors from Baltic region to join the event as well", - summons Meetings & Events producer Anu Haapamäki.

Powered by BEIC the second day program included several sessions:

"Event technologies and the latest trends in Northern and Western Europe:"

The latest technological trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these 10 tech trends. Dr. James Morgan (UK) and Aivar Laan (Estonia) give us 10 key trends in Western and Northern Europe.

James Morgan, Founder, Event Tech Lab
Dr. James Morgan has been marketing and producing events since 1989. He is a Senior Lecturer in Events at the University of Westminster, London and the Founder of Event Tech Lab, a partnership community for event technology start-ups, developers, event professionals and investors. He is also Founder of event crowd sourcing platform SharedXP. As a respected speaker, writer and industry commentator, James has judged industry awards internationally and is passionate about educating the event professionals of the future. He was named as one of Eventbrite’s Top 100 Event Professionals in 2017. He was also voted one of 20 Industry Changemakers by the US publication Meetings Net magazine in 2017.

Aivar Laan, Founder and CEO at Festivality
One of the key pioneers of professional Baltic event marketing since mid-1990s. Live events veteran, 20+ years in the industry, more than 2000 events produced and promoted from corporate to music and film festivals in the Baltics, Nordics and CEE region. 
Now on a mission to digitize the event industry with data-driven mobile technologies.


How to become international? 10 tips from each of the agency on how to work abroad or with international agencies and clients

A few key tips from agencies who have started to work internationally. What should you keep in mind? How can you prove you are able to satisfy your client? How to be ready to work in other countries?

Agencies on stage: Blue Drum, Royal experience, Meduza.events, Woltti group, Allegro agency


"Clients session: events of the future."

Digital or Live? Hybrid or Agile? So many focuses we have to keep in mind! What are the key demands of corporates in 2018/19? What do they search and ask for?

Key tips on how to collaborate with your clients in 2018/19.


Johanna Jäkälä, Marketing Director, Finnair
Sanna Tienari, marketing Manager, Clarion


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