5 Writing Tips To Help You Promote Your Event
Studies show that 87% of B2Bs promote events with social media. Websites and social media ranked as the second most effective channels for event marketing, topped only by in-person marketing. This shows us how important the content that you put out on social media and your website is for getting your audience excited about your event. Here are five ways that you can improve your posts.
Use Power Words
In your writing, use power words to snap your reader to attention. This type of vocabulary, which you often find in speeches throughout history, is strong instead of weak. They are dynamic, emotional, and create a response in the reader. Examples given by experienced writer Jon Morrow include “smash”, “Victory” and “jaw-dropping”.
Use Language Your Target Audience Uses
When creating a social media or blog post, use words that your target audience might speak. If you are targeting athletes, for example, use specific terms of training. For a tech conference, make sure to toss in some jargon that your audience members will relate to. The words that you use should bring up a sense of connection and emotional resonance in your reader.
Make your message crisp and concise. There is an abundance of information online, and you will only win your customer’s attention for a short period of time. Make sure that you deliver information using writing that is easy to consume. Get to the point.
Include The Five Ws
Have you heard of the Five Ws? They are who, what, where, when and why. Include these details in each post that you publish related to your event, unless the post is a teaser to create curiosity.
Research suggests that only 30% of businesses use customer testimonials in their marketing strategy. This may be due to the fact that they aren’t sure how to get a testimony. If you are an event marketer, consider collecting testimonies at the end of each event that you host. Use a survey or have a staff member interview willing participants. These testimonies will give you useful content for the following years.
The writing that you publish leading up to your event will help you connect with your target audience if done correctly. Create a sense of excitement about your event by grabbing your reader’s attention with power words. Make your posts clear, and include all of the relevant details. Use words that you know your target audience would use, and include testimonials.