Ciao, event industry?
The event industry does not excist anymore in the usual formats.
About 30 years ago, when the MICE industry began to develop actively, it seemed that the world was getting closer. It seemed that boundaries were blurring and there was a huge world in front of us - a world of possibilities. The incredible number of agencies and businesses that opened in these decades did everything to get acquaintaned with this world as conveniently as possible, and business developed quickly.
Now, after a while, the event industry has emerged from the shadow of MICE.
It has become clear that neither forums, nor conferences, nor exhibitions are the format for event profs. This business needs its business activities.
Any local conferences and forums for event profs that began to appear over the past 5 years have been beautiful and their significance is undeniable. But progress can never stand still. Whatever the political conditions dictate and the fact that we are not attached to the local market, there are two laws that force us to push the boundaries and look ahead - this is the desire and the interest todevelop.
Baltic For Events forum is a daring business project designed to establish new ways of communication between such different countries as Poland, the Baltics, Finland and Scandinavia. This is the first and only forum of its kind, focused on the macro-region.
And what is the huge region of the Baltic Sea?
It is a unique Polish market with huge events and great potential. Poland has impressive budgets and every kind of opportunity to implement the most interesting and colorful projects. Like any state with a strong domestic market, the Polish industry is increasingly looking for partners and customers in other regions.
Estonia is the strongest TECH market for professionals. This is perhaps the most advanced and impressive state in the EU in terms of the number of innovations and services in the field of technology for event organizers.
Latvia stands out with its growing list of global clients, who prefer to open their branches here. The convenient location, the developing industry and the excellent market of MICE services havemade Latvians some of the first to work with global corporations and global clients.
Lithuania leads in the number of creative minds, start-ups and narrow-profile specialists. The internal economic conditions have forced the industry to use the services of independent specialists, but this hasplayed a positive role - there are 50 proposals on one brief and believe me, 49 of them will be absolutely literate, effective, incredibly tempting and from people with 10+ years of experience.
Finland is a country that has found the most logical and justified application of ROI. If you need an understanding of what exactly and how much you can get from an event, it is certainly those experts and precisely those agencies that you should listen to.
Sweden - these are a different kind of events. This is something we are not used to at all. This is the only country in which experiments are the norm. Where there is no concept of format or a golden section, where creativity is the meaning, the budget is given, the calculus is the evidence and the measures are the wow effect.
This region is unique. Because it is able to grasp the immensity of events. The types and conduct of B2C and festivals, working with clients, the death of live campaigns, moderation of an audience - these are just a few topics that will be discussed on April 19-20 at the Baltic Events Forum in Tallinn.
We have created a mix of their unique experience, opinions, views and dialogues, which will determinenot only the development of the industry, but will also be the main step to its fulfillment and perfection.
If you think that you work in a local market, with your local customers and this event is not for you - you are staying in the past.
History doesn’t know how to pause. Let's build the future together.